![]() ![]() Caching can be defeated by configuring the web server, but this can result in degraded performance for the visitor and bigger load on the servers.Ĭoncerns about the accuracy of log file analysis in the presence of caching, and the desire to be able to perform web analytics as an outsourced service, led to the second data collection method, page tagging or ” web beacons “. This means that the person’s path through the site is lost. If a person revisits a page, the second request will often be retrieved from the browser’s cache, and so no request will be received by the web server. The extensive use of web caches also presented a problem for log file analysis. Log analyzers responded by tracking visits by cookies, and by ignoring requests from known spiders. The emergence of search engine spiders and robots in the late s, along with web proxies and dynamically assigned IP addresses for large companies and ISPs, made it more difficult to identify unique human visitors to a website. ![]() A page view was defined as a request made to the web server for a page, as opposed to a graphic, while a visit was defined as a sequence of requests from a uniquely identified client that expired after a certain amount of inactivity, usually 30 minutes. ![]()
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